Thursday, April 12, 2012

Design Year Book

Design Year Book


Mezcal ManoNegra Spirits by Sociedad Anonima

Posted: 12 Apr 2012 06:47 PM PDT




With so many distinctive alcoholic bottle packaging try to out do each other in today market, a design firm need to put-in more thoughts than ever, not only to gain market shares but also explores new drinkers. While I'm not an avid drinker, I usually bought my bottle based on the packaging. And this spirit, the MEZCAL MANONEGRA will certainly on my shopping list.

Designed by Mexico-based Sociedad Anonima, Mezcal is the most ancient distilled spirit in America. It can be made of over 30 varietals of agave, most of them grown in the wild regions of Mexico. MN locates the best mezcal no matter how far or deep into wild we need to go to get it. The hand-print on the bottle represents the hand of the master distiller, the hand of the worker and the hand of the seeker of true mezcal.

These hand prints may look 'dirty' on the bottle, but it's definitely add value to the spirits. In my mind, the hand-prints might means the master distiller personally inspect the bottle (each bottle!), the workers carefully handle it and at last myself find the true treasure among all spirits. 


+ Sociedad Anonima

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